Finnish Presidential Election Campaign 2006 & 2012
2010
Concept Design, Art Direction
Pahvi-Sauli (Cardboard Sauli) Campaign for Sauli Niinistö
- Pahvi-Sauli (Cardboard Sauli) Campaign
Concept Designer, Art Director - Cardboard Sauli was a part of Sauli Niinistö's Finnish presidential election campaign in 2006. Niinistö made to the second round and lost with a small margin to the present president Tarja Halonen. Carboard Sauli campaign was targeted to the younger voters aged from 18 to 30.
The idea was to manufacture 120 full-size carboard figures of Niinistö and take them on tour. Mainly to student parties in clubs around Finland. In the clubs, people had a chance to pose with the carboard president in a photograph. Later on the photos were uploaded to a website, from where people could download their 'fan photos'.
The carboard figures eventually ended up becoming a national phenomenon. They invaded every media from newspapers to talk shows in national television. The cardboard figures were many times called the biggest media innovation of that year.
The entire campaign received an award for the best communication success story of the year.
(Vuoden viestintäteko 2006 ProCom)The highly popular cardboard figures continued to travel around Finland in the 2012 elections.
Sauli Niinistö was elected as president in February 2012. 
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Original idea, original concept, pre-production producer (uncredited)Original idea, Original concept, Pre-production Producer2012 -
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Several campaigns for the Youth League of the National Coalition PartyConcept Design, Art Direction2010 -
Producing a Music Video for the Finnish rock band UniklubiProduction, Writing2010 -
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A Making-of DocumetaryProduction2010 -
A reality-doc series for Finnish SUB TVProduction, Concept Design, Writing2010
